🐻 The teddy bears are back at “American Spirit”!

Over the years, plush teddy bears have become one of the funniest and most recognizable traditions of the festival. So this year, we invite you to bring them out of garages, back seats and trunks — and give them their moment in front of the crowd!

🎉 The Teddy Bear Parade will take place near the stage on Friday, July 31, 2026, at 18:00.

All participants are invited to bring their plush hero and think of a fun way to present it. Maybe your bear will arrive on the hood of a car? Maybe it will ride in the passenger seat? Or maybe it will be carried proudly like a true festival mascot?

🧸 Size doesn’t matter here — imagination, character and good vibes do.

🏅 The brightest, funniest or most originally presented bear will receive the title “Teddy Bear 2026”.

Don’t leave your plush friends at home — this year, the stage is waiting for them too!